PPC Case Study for a IT Company

The Client

The client is one of the well-established IT services companies with storage, services, IT Infrastructure appliances. Partnered with the world's famous OEM companies like Google, Microsoft, Dell, AWS, etc., the company is catering to IT infrastructure modernization and cloud migration services and high-performance computing, etc.

The Challenge

The company had a lot of IT services, solutions and products. Their website had a lot of information. However they were not getting any traffic for the right keywords. The website had a lot of pages that were not at all ranked on the top 10 search results page. The client needed to improve the search engine rankings and awarded the SEO project. 

Services Rendered

Website Re-Designing, Search Engine Optimisation Services, Online PPC Services

Business Outcome

Hosted the website in AWS for optimal website performance, the client's website was re-designed and deployed using WordPress in a SEO-friendly manner and mobile-responsive manner. Post-completion of the website, the on-page SEO activities were undertaken. A detailed study on their Competitors was done and identified opportunities to rank our client's website faster. 

Upon completion of their on-page SEO and technical SEO, a focus was given to offline SEO strategies. 

Results:

• Within 3 months of launching the website, the client started witnessing Top Search Results for some of their priority search keywords. The calls came through organic visitor traffic started getting converted.
• Within 6 months of starting the SEO Services, the client started commanding keyword ranking for newer keyword variants.
• Running paid advertisements for their priority campaigns on Google Ads and LinkedIn Ads. We helped the client generate new B2B leads for the client.