Brightside Manor is one of the popular Elderly and Dementia Care Homes in Cardiff UK. Professionally managed by a 1st Generation Entrepreneur, the care home has been referred through word of mouth due to their utmost care and service quality. Their operations continue to get innovated through process improvements. Their website earlier just existed as an informative website without much optimisation efforts etc.
Slowly the website traffic got reduced. Especially during the COVID-19 Pandemic downtime, the website needed to transform into an interactive website to serve the families and residents well. Once started upgrading the website, the client also wanted to optimise their website for search engines for targeted search enquiries. The client provided inputs on how their potential target audience will search for finding similar care homes in Cardiff and in London UK.
The client's website was built using WordPress in a SEO-friendly manner and mobile-responsive manner. Post-completion of the website, the on-page SEO activities were undertaken. A detailed study on their Competitors was done and identified opportunities to rank our client's website faster.
Upon completion of their on-page SEO and technical SEO, a focus was given to offline SEO strategies.